I’​m finding that with the current economic marketplace, I advise small business owners to give lots of added value.

Instead of discounting programs, I suggest that they add to an established program. That often makes a difference;​ i.e., a half day session included with a six month program, for business coaching for example.

There are many vendors that may offer your service, but you have to personalize your products to their needs (not yours) without giving up integrity, or doing it for free.

By adding a little extra, of their perceived value, you’​ll turn a prospect into a customer.

About Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Thorough her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”

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