One of the best pieces of advice in PR and getting noticed was to send your info/product/ideas to the CEO of a company via Fed X. Why? It gets noticed. Whether it’s a big company where your package is logged in,or a small firm–overnight deliveries make a bigger impact to decision makers. They cause a second look. Then, it’s up to you to follow up.
If I ever need to make a splash, I send materials Fed X. And fun ones! Ever send a pineapple? People are intrigued and chances are you will be remembered!
This tip was featured at The Entreprenette Gazette’s Best PR Tips
