Do You Have Clarity?

At the beginning of every year, I take time to write what I’d like to have in my life, with no restrictions. It’s a way for me to be clear about where I want to go — dream big, and not filter my expectations.  It’s an exercise I ask my clients to do as well. 

In business, it’s equally important to have this same clarity. Clarity of mission, expectations, agreements and goals.  But sometimes, there’s incongruity.  Left unchecked, it can lead to misunderstanding, hurt feelings, or worse… resentment.

Not being clear or on the same page, can be critical to your success.

Being clear means having the courage to ask for what you need, and creating and delivering your message in a manner that’s easily understood. When you have clarity, there’s less chance for confusion, or getting off track — unless that’s the path you choose.

I’ve noticed that some people opt-in and like being confused.  It saves them from making big decisions, being unpopular or seemingly assertive. Being unclear can give you permission to be a victim to circumstances that are many times, within your control.

Think about the last time you were unclear. Did you get what you wanted?

Sometimes you can get what you want by letting others win or by yielding your power.

Be clear on that too.

About Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Thorough her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”

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