It’s In the Voice

Today, as my youngest daughter left to go back to college, I got choked up and my voice changed.

No matter how I tried to hide it, I couldn’t. After seeing this email from Seth Godin, I decided to share it. It was meaningful for me because in business and in life, your voice will give you away. It’s an expression of who you are.

I send this today as a heads up the next time you give a presentation.

Are you you?

Your Voice Will Give You Away by Seth Godin

It’s extremely difficult to read a speech and sound as if you mean it.

For most of us, when reading, posture changes, the throat tightens and people can tell. Reading is different from speaking, and a different sort of attention is paid.

Before you give a speech, then, you must do one of two things if your goal is to persuade:

Learn to read the same way you speak (unlikely) or, learn to speak without reading. Learn your message well enough that you can communicate it without reading it. We want your humanity.

If you can’t do that, don’t bother giving a speech. Just send everyone a memo and save time and stress for all concerned.

About Robin Samora

Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Thorough her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans. Robin’s mission is to help clients increase branding and visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position – even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”

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