I always like to see what small business owners are doing to create a buzz and promote their services. The more unique, the more I remember – and hopefully that’s the case with attracting your target audience. The #1 objective is to stand out and get noticed. If you get a buying reaction that sticks, you’ve hit a home run!

Taglines aren’t a necessity for every business, but they can help to explain your product or service, or give a valuable reminder of why your prospects should pick YOU!

Here are 5 tips for creating memorable taglines:

1. Make your tagline clear. Don’t confuse your customers with off-subject phrases which aren’t in sync with your product or brand. Complement your company name, url and what you’re selling.
2. Describe who you are or what you do. Words are a tool to use to communicate, but you’ve only got a few seconds here. Make your tagline simple so everyone can understand. You’ve got some freedom if you want to describe a feature, benefit or make a strong claim.
3. Paint a picture of your services. Your tagline can create a vision in your customer’s eye. What is it that you’d like them to know about buying your products and services? You don’t have to be literal in creating a vision. And, you don’t have to be bland!
4. Create a feeling or hit one of the five senses. Is there a certain button you can push to create a sense of urgency or make you the ‘go to’ provider? You don’t always have to be serious, fun is allowed.  Test your tagline on your circle of influence, even if it’s at your kitchen table!
5. Write copy that resonates with your customers and your brand. You don’t have to imitate anyone. Just be you. Does your tagline tell your story?  Does it say who you are? How does it make you feel?

Here’s an example of a tagline and mobile ad I saw in South Carolina. I liked it for a few reasons. The graphic was very clear and the tagline clever.

If I lived in the area and saw this van on the road, I would definitely want to go to this restaurant for a BBQ!