Let’s face it. We all want attention. Some more than others.
But, if you’re a small business owner or executive on the rise, you want to be sure to get attention -- to boost your image, gain credibility and be noticed for the expert you really Read more [...]
Life has its unexpected ways, and when you put yourself out there – to promote a brand or yourself, you really never know what the outcome will be – or where you’ll be seen. You just have to believe!
Surprise on me/us, when we heard this weekend Read more [...]
PR, Promotions and Publicity aren’t a one size fit all strategy to get you noticed. And, that’s a good thing. Variety is the spice of life! In creating a PR roadmap, you want to customize the outreach experience and connect the dots from where Read more [...]
I always like to see what small business owners are doing to create a buzz and promote their services. The more unique, the more I remember – and hopefully that’s the case with attracting your target audience. The #1 objective is to stand out and Read more [...]
Sometimes we can’t see the forest through the trees. We overlook the obvious and make things hard on ourselves. We reinvent the wheel. Fly across the country to make new business contacts. Why don’t we harvest the fruit in our own backyard?
This Read more [...]
It was an exciting week presenting my new workshop, 5 Ways Social Media Can Get You More Sales, Customers and Profits, at the Small Business Expo in Boston. Thank you to all who attended and followed up personally. It’s an exciting time for Social PR Read more [...]
I’m constantly amazed at how much people complain. Not just small business owners and entrepreneurs telling their woes of not enough business, working too hard, or having enough time. Everyone is complaining and it’s almost an epidemic!
It’s not Read more [...]
We never know where the day will lead us, or the leads that will take us down the path of meeting new people and creating opportunities that may impact our lives, and our business.
As a member of ProfNet, a PR Newswire service, I get press leads that Read more [...]
The night before my MMM Tour, I came down with a vicious stomach flu. Feeling better in the morning, I ventured out, not wanting to cancel my Back Bay coffee stop, and eager to talk with entrepreneurs who might want to toss around a few business ideas.
What Read more [...]
I'm finding that with the current economic marketplace, I advise small business owners to give lots of added value.
Instead of discounting programs, I suggest that they add to an established program. That often makes a difference; i.e., a half Read more [...]
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You have given the students a gift
Thank you so much for your energetic, creative and inspiring talk at PRLab today. From connecting with the students right off the bat through an interactive Q&A, you kept the students engaged throughout. When I met with the executive board after the main lecture, several called you out as one of their favorite speakers ever. While you left a positive impression, more importantly, you left the s...
Amy Shanler, Associate Professor, Director of PRLab Boston University, College of Communication