Recognized as a Top 20 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful.
Recognized as a Top 20 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful
Recognized by Feedspot as one of the
Top 20 Small Business Marketing Blogs
What is a Digital Marketing Roadmap?
Juggling all the different pieces of your digital marketing efforts can be a real headache without a plan. So creating a digital marketing roadmap makes sense; it’s a blueprint that helps you organize everything – from campaigns to content goals to measuring...
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What is an Operational Marketing Plan?
An operational marketing plan (OMP) is the action plan that translates your strategic marketing vision into reality. It's the roadmap that details the specific tactics, timelines, and resources needed to achieve your marketing objectives. It’s like a connection...
10 Branding Ideas for Small Businesses
Let's talk about branding – it's not just some fancy marketing term, it's the heart and soul of your business. In fact, it’s the essence of your business and how customers perceive it. Think of it like your first impression. You wouldn't walk into a client meeting in...
12 Small Business Event Marketing Ideas to Drive Sales
For small businesses, event marketing can yield big results. The key is, when looking into event marketing ideas, you need to identify the strategies that best suit your business. After all, each one is different. Event marketing holds a unique power for now and...
How to Create a Winning Earned Media Plan
When you think of growing your brand's visibility, what’s the first thing you think of? Paid ads? Your own blog, website, or social media channels? While these are valuable channels, there's a powerful, often-overlooked strategy – Earned Media. That’s publicity...
10 Small Business Grants for Minorities and Women of Color
February is Black History Month and as a small business marketing consultant – and someone who loves grants – I’d like to highlight grant opportunities for minorities – as well as the pioneering spirit of black business owners throughout history. From Madam C.J....
Why Content Amplification is Important for Driving Traffic
Great content can be lost in the void without amplification. And it’s a shame because so many companies strive to create quality content, but don’t take the next step. After you publish content, you need to promote it! Instead of hoping people will find your blogs and...
41 Cost-Effective Marketing Tips
For small businesses with a small budget, marketing can be a catch-22. You need marketing to grow your business, but you don’t have the capital to pay for marketing. Luckily, there are many cost-effective marketing strategies that work well for small businesses. These...
How to Develop a B2B Marketing Plan
B2B Marketing Plans Your Guide to Creating Marketing Plans for B2B Companies If you’re a B2B company, you need to sell your products or services to other companies. But if your company isn’t making any money – you’ve unfortunately got an expensive hobby. That’s where...
Start-Up Marketing Plans: 13 Strategies to Include in Your Plan
How to Develop a Cost-Effective Marketing Plan for Startup Success Growing a startup isn't easy. In fact, 90% of startups will ultimately fail, and 70% of those companies will fail between years 2-5. No matter how you look at it, marketing is essential for startups to...
The Ultimate PR Planning Template
If you’re reading this, you probably have a fantastic product or service, a passionate team, and no doubt, a brand story waiting to be told. So how do you make sure your voice isn’t lost in the hubbub? One way is to create a strategic PR (Public Relations) plan. To...
How to Develop a Cost-Effective Marketing Plan for Startup Success
Growing a startup isn’t easy. In fact, 90% of startups will ultimately fail, and 70% of those companies will fail between years 2-5. No matter how you look at it, marketing is essential for startups to get their products or services off the ground. And part of those...
14 Veterans Grants for 2024 [Small Business Grants and More]
I’ve spent the last two years going all-in on helping small business owners discover the power of grants for moving their business forward. Grants can be the catalyst for your business and help with a lot of advancements -- including innovation in products, expanded...
15 Local PR Strategies and Why They Work
Have a small business and want to win some local PR? Getting the word out about your small business is crucial. But what’s the best way to do that with so much noise – especially on a local level? The answer lies in mastering the Art of Local PR. Navigating public...
10 PR Ideas for Small Business Success
With technology moving so fast and digital marketing the second most important concern of every small business (after sales), it’s easy to forget – or sideline – the value of public relations (PR). Small business PR isn’t just for the ‘big boys’. And you don’t have to...
Marketing Tip: Do You Need a Wiki Page to Build Brand Authority?
If you're looking to boost your brand's visibility and establish authority, have you considered hopping on the Wikipedia brand wagon? It not part of everyone’s marketing plan, but it might give you the credibility boost you’re looking for. Here's what you need to...
10 Marketing Tips to Ace Your Branding
Marketing isn't just about selling a product; it's about telling a story – one that’s clear, effective, and to the point. To start, have a marketing plan that details where you want to go. Branding is part of that marketing planning – and you need to get focused to...
7 Sports Metaphors to Supercharge Your Marketing and Win a World Cup Audience
If you think about it, sports and marketing aren’t so different. They’re both driven by strategy, performance, and the desire to win. As our team bounced around some ideas about sports and marketing – and watched the World Cup – we came up with a mini playbook of...
How to Leverage Social PR in Your Marketing Plan
Next year will be my 25th year in business as a marketing and PR consultant. In that time, there have been a ton of changes in marketing. One that stands out is the impact of social media on public relations. Today, PR isn’t confined to just traditional media...
8 Reasons Why Marketing Plans Fail
As a small business owner, it's easy to get caught up in day-to-day operations and overlook the importance of investing time and effort into your marketing strategy. With the best intentions, you can create (or think through) marketing tactics, but what can you do to...
9 Strategies to Enjoy a Marketing-Free Vacation
When was the last time you took a real vacation? Not just a few extra days tacked onto a work trip or sneaking your laptop to the beach to update your marketing plan. If it's been a year or more, it's time to shift your mindset. Vacations are not only good for your...
8 Search Engine Marketing Tips to Implement
If you're looking to supercharge your digital marketing strategy, you can’t afford to ignore the power of search engine marketing (SEM). It’s one of the most effective ways to grow your business and outshine the competition. Interested, but have no time? At least...
14 Ways to Use ChatGPT for Marketing
For the last two months, I taught a digital marketing and social media course to small business owners and marketing managers who were looking to expand their marketing plan. In our final class, we did some exercises with ChatGPT and assigned it a task – to write an...
Tips for Writing ChatGPT Prompts
Be specific: The more specific your prompt, the better the response will be. Avoid using broad or general phrases. Use clear language: Write your prompts using simple, concise language that's easy to understand. Avoid using technical jargon or complex vocabulary and...
Enhancing Your LinkedIn Profile in 6 Easy Steps
You already know that in corporate world, you only get one chance to make a first impression. But what you may not know, is that the “you” who is reading this may not in fact get that opportunity – your LinkedIn profile might beat you to it! Indeed, more frequently...
